Common Cause describes itself as a nonprofit, nonpartisan citizen's lobbying organization promoting open, honest and accountable government. However, when searching these keywords on Google (other than Common Cause), the only time Common Cause shows up on the first page is when you type in "accountable government". It does not appear when you type in "nonpartisan organization", "citizen's lobbying organization", "open government", or "honest government". Clearly, the organization could do a better job in promoting its cause to potential donors, concerned individuals, activists, and even members. In addition, there was no advertising for Common Cause when these searches were conducted.
Good news - Common Cause is on YouTube. When you type in "YouTube Common Cause", there is a CNN clip from November 20, 2008 with a link to the organization at http://www.commoncause.org/. Common Cause is also on Facebook. There is an official Facebook Page of Common Cause. People are invited to join Facebook to get exclusive content and interact with Common Cause right from Facebook. You can also connect to MySpace, Twitter and Change.org on its website homepage.
Common Cause also has a blog on its website and it is up to date (today) on current events and issues related to the mission of the organization. The website itself has good content and encourages viewers to "learn more", "sign up", "take action", and "donate". Viewers are also offered the opportunity to sign up for e-mail alerts.
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