Effective PR online includes such activities as search engine optimization, blogging, and social networking. Search engine optimization is the practice of designing one's web site, blog, and related online material so they are found by search engines and highly ranked in search results. Blogging, by creating and updating one's own blog, as well as monitoring other relevant blogs and commenting on them, is an important area of PR online to get one's point of view circulated. Social networking sites are tremendously popular and information can be disseminated through them if it is done carefully and appropriately.
Ineffective PR online is anything that comes across as simply advertising or too commercial. Also, exaggerated claims or misleading, inaccurate information can damage one's reputation. Fraudulent activities that manipulate the use of the Internet, may bring about short term gains, but generally are destructive over the long term.
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